Public Speaking and Self-Presentation
Your audience. Target groups
- FOR INVESTORS – be precise about possible outcomes and their profits, give them examples of similar successful inventions, speak their language, illustrate possibilities.
- FOR SUPERVISORS: sell ideas, projects, they are interested in the heart of the matter, feasibility, issues, costs, results, time, conclusions (avoid details it they are not necessary).
- FOR EMPLOYEES (subordinate): create an atmosphere of trust, honesty, self-confidence, carefully explain.
- FOR PROFESSIONALS (EXPERTS): provide details, prove your competence.
- FOR BUSINESSMEN: less details, more general information, development choices, decisions, costs.
- FOR COLLEAGUES: share information, show examples from their experience, ask for and respond to their questions.
- FOR UNIVERSITY PROFESSIONALS – clarify the structure: questions, hypotheses, justifications; give examples the “canonical” literature (learn names, schools and theories that are popular in their field) of your audience; be precise in logical qualification (distinguish theses from hypotheses, research from explanatory hypotheses, opinions from scientific knowledge, etc.).
- FOR ALL
- Check out expectations of your audience
- Check out the assessment criteria of your audience
- Respect time limits
- Watch reactions of your audience
- Carefully and respectfully respond to questions
- Do not overestimate your ideas. Suggest their value by empirical data, opinions of experts, and analogies to similar inventions.
Readings:
- http://www.ijhssnet.com/journals/Vol_3_No_18_October_2013/15.pdf